I am,
therefore I think!
SOHAM DUTTA
There was a time when I thought I could tell, heaven from hell! But with age, one realizes that there is a bit of heaven, even in the darkest corners of hell. And there is a fine line between being creative and writing to sell.
Brand-building in this post-digital world is all about concocting insightful communications that ensures the desired impact and creates delightful, user-focused experiences. It’s exciting to think about the potential & possibilities of storytelling, backed by data and technology at the centre of campaigns.
But at the end of the day, great creative ideas form the genesis of success, transcending cultures, markets and technologies. And this is what I carry with me as I look forward to take up a new role in my career journey.
Actively looking for Associate Creative Director roles in Mumbai.
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